We Do Primary Care Differently.

Now Accepting New Members

Primary Care That Actually Knows You

The best primary care for you, your family, and your business-without the hassle of insurance.

We started Integrative Family Medicine because we believed healthcare could be better. Not just more efficient. Not just more affordable. Actually better.

As Asheville's original Direct Primary Care practice, we've built a different kind of healthcare experience-one centered on relationships, accessibility, and whole-person wellness. By removing the insurance middleman, we're able to spend more time with our patients, provide greater access, and focus on what matters most: helping you achieve better health.

We call our approach integrative primary care. That means looking beyond symptoms to understand the whole person, considering nutrition, sleep, stress, lifestyle, prevention, and conventional medicine as part of a comprehensive plan for lifelong wellness.

With locations in Asheville's River Arts District and Arden, we're on a mission to make healthcare more personal, more thoughtful, and more effective-for every patient.

A Different Kind of Primary Care

At Integrative Family Medicine, your provider has the time to truly know you—not just your symptoms, but your lifestyle, your goals, and the many factors that influence your health.

We believe the best care combines evidence-based medicine with a whole-person approach, considering nutrition, sleep, stress, movement, habits, and preventive care alongside traditional primary care. By understanding the full picture, we're able to provide more thoughtful, personalized care that supports your long-term health and well-being.

Simple, Transparent Primary Care

  • One low monthly fee; no co-pays, no surprise bills
  • Longer, unhurried appointments
  • Direct access to your care team by phone, text, or same-day visit
  • Care that is proactive, not reactive
  • Significant savings on labs, medications, and procedures

Ready for a Better Primary Care Experience?

If you've been looking for better primary care in Asheville; care that is personal, unhurried, and built entirely around you, we'd love to meet you.

Questions? Call Our Front desk at (828) 575-9600

INTEGRATIVE PRIMARY CARE

Personalized medicine with a whole-person, lifestyle based approach.

SIMPLY BETTER PAYMENT MODEL

Easy monthly membership fee plus wholesale labs, discounted pharmacy, low cost procedures, and more

What Our Patients are Saying...

I am thankful for you all. Liz, Tom, Logan, Brandi, Krystal, Brian, Katey, and all the rest I haven’t met or didn’t know your name…This is by far the safest place I have to come to for support.

ANONYMOUS
Verified Patient

 

I appreciated having so much time to tell my story and have Jen listen attentively, to learn more about me so we can find effective ways to address my issues.

ANONYMOUS
Verified Patient

 

I’m so floored with all the staff here…! However my experience with Katey was beyond any I would get anywhere else. We had to discuss some pretty heavy topics and try to figure out some very intimidating issues, and I’m not sure I have ever felt so heard by a doctor. 

ANONYMOUS
Verified Patient

 

As always, Dr. Krisel is an excellent listener, explains conditions in a clear and understandable manner, and provides solutions adapted to each patient.

ANONYMOUS
Verified Patient

 

Elizabeth provides the best medical care I’ve ever received. Moreover, she’s a joy to meet with. We actually look forward to our appointments.

ANONYMOUS
Verified Patient

 

LOVE this group .. everyone is so friendly and concerned and organized. Dr. Brian positively exudes care and concern and an optimistic holistic approach. I believe this may be exactly what I have been looking for in health care.

DANA
Verified Patient

 

Dr. Cox is knowledgeable, compassionate, and nonjudgmental. Her style of practice removes the typical doctor-patient power hierarchy so that the focus is entirely upon her patients and advancing their health goals together. Highly recommend! 

ANONYMOUS
Verified Patient

 

Tom was very grounded, present and thorough during our time together. I felt like he listened to everything I expressed and painted a clear picture of how we will go about tackling my concerns.

ANONYMOUS
Verified Patient

 

Personalized, Comprehensive Medicine

PRIMARY CARE

URGENT CARE

INTEGRATIVE MEDICINE

LIFESTYLE MEDICINE

HEALTH COACHING

The Principles of Integrative Family Medicine

 

1 The patient and our care team are partners in the healing and prevention process.

2 Our goal is to help our patients succeed in preventing, treating, and reversing disease. We partner with each patient to help them live their best lives and take charge of their health. We recommend both evidence-based western medicine and natural options, neither rejecting nor accepting either conclusively.

3 When prescribing care, we consider all factors that determine patients' overall health.

4 All members of our care team are committed to excellence, lifelong learning, and self-development, in the pursuit of caring for our patients, our community, and our world.

Complete Primary Care for All Stages of Life

 


We provide the same quality care for all ages. Patients receive $0 medical visits, and children under 18 get discounted rates after two full-paying family members enroll.

 

Best of WNC